Performing a User Experience project which creates a fusion between mobile and web interfaces. The project has a user base of tens of millions Singtel customers all over Asia. The project included a quick-prototype which was developed by using cutting edge User Interface platforms. After its approval, Netcraft continued with the full UI and Design of the scope. The project included several trips to the Singtel headquarters and working in an agile project methodology in order to achieve competitive Time-to-Market.
HP Innovation Israel
A mobile application targeting a specific layer of Executives in Corporate US. The work included research, extensive deliberations with the HP team as to the application concept, and then User Interface and Graphic Design. The Second stage of the project creating a mobile platform that enables to generate unique application to different business units in HP worldwide. Stage three of the project in converting the mobile application into a tablet application.
Comigo is one of the up and coming Start-Up companies competing for next-gen TV with the likes of Boxee, GoogleTV, AppleTV etc. Netcraft was responsible for the end-to-end planning of the Smart-TV interface, including editing, social, and monitoring capabilities, among others. The User Experience of the system is the best UX result in the Smart-TV world to-date.
Corporate & Mobile website
Bezeq is the largest Telecom company in Israel. Bezeq caters both to B2B and B2C customers, and provides them with phone, mobile, wifi, broadband services etc. Netcraft conducted User research, according to Persona creation methodology, Eye tracking usability testing UI, design and development of the new Bezeq Corporate website, and also its mobile website.
Buzzilla is a leading Israeli company for brand monitoring, offering its clients monitoring, research and analysis of their brand appearance on the internet. Netcraft has provided the full User Interface Design and Graphic Design of the Buzzilla product. The product was created with the client in mind, offering vast usage of info-graphics to display search results and generate in depth reports.
More About Us
User Experience School
After delivering hundreds of diverse projects, User Experience we thought of sharing the knowledge and Academy experience we have learned. The lack of an orderly academic route that enables one to become a User Experience professional helped us become the most successful User Experience school ion Israel. Amongst our course: User Experience / From Print to Digital / HTML5 for developers / Mobile Web / User Experience for Tablets etc. In January.
Events and Conferences
Since November 2011, Netcraft has organized 8 professional events for the web community in Israel. The themes were specifically about UX, Product Management, Web Design, case studies etc. At the process the "UX on Beer" brand was created, a by monthly event that hosts 8 10-minute lectures, situated in a closed bar. Each event is attened by 500 to 1,000 people. Netcraft is a regular speaker at UX and web development events in Israel and abroad.
Netcraft has nurtured its connection with the academic world in Isarel, and has conducted Eye Tracking Research with several institutes, including the Bar Ilan University, Haifa University. Netcraft Team Leaders teach several courses at the Shenkar school of Design and at the HIT college, which specializes in User Interface of learning & teaching systems.